Téléchargez le livre :  Personal Brand Management
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Talaya Waller

Personal Brand Management

Marketing Human Value

Springer

Collection : Management for Professionals

Date de publication : 2020-04-15



68,56
Guide des formats
Description
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines.


Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism.


The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Pages
164
Collection
Management for Professionals
Parution
2020-04-15
Marque
Springer
EAN papier
9783030437435
EAN PDF
9783030437442

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
2570 Ko
Prix
68,56 €
EAN EPUB
9783030437442

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
707 Ko
Prix
68,56 €