Téléchargez le livre :  Understanding Social Media and Entrepreneurship
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Malin E. Brännback , Alan L. Carsrud , Leon Schjoedt

Understanding Social Media and Entrepreneurship

The Business of Hashtags, Likes, Tweets and Stories

Springer

Collection : Exploring Diversity in Entrepreneurship

Date de publication : 2020-06-03



94,94
Guide des formats
Description
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
Pages
218
Collection
Exploring Diversity in Entrepreneurship
Parution
2020-06-03
Marque
Springer
EAN papier
9783030434526
EAN PDF
9783030434533

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
3144 Ko
Prix
94,94 €
EAN EPUB
9783030434533

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
1475 Ko
Prix
94,94 €