Télécharger le livre :  Digital Entrepreneurship

Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes.Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel...
Editeur : Springer
Parution : 2019-08-02
Collection : FGF Studies in Small Business and Entrepreneurship
Format(s) : PDF, ePub
Guide des formats
Télécharger le livre :  Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then...
Editeur : Springer
Parution : 2015-04-10

Format(s) : ePub
Guide des formats