Télécharger le livre :  Broadening Cultural Horizons in Social Marketing

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the...
Editeur : Springer
Parution : 2020-11-09

Format(s) : PDF, ePub
126,59
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Télécharger le livre :  The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has...
Editeur : SAGE Publications Ltd
Parution : 2020-10-05

Format(s) : PDF, ePub
84,49
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Télécharger le livre :  Marketing Ethics & Society

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception,...
Editeur : SAGE Publications Ltd
Parution : 2015-09-15

Format(s) : PDF, ePub
42,23
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