Télécharger le livre :  European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...
Editeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution : 2012-04-19

Format(s) : PDF
41,09
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Télécharger le livre :  European Business: Corporate and Social Values

This book investigates the adaptation of companies to the trend towards Europeanisation, through the renewal of their business values, their corporate culture, their portfolio of skills and their transnationalisation. It also considers the spillover effects in terms of...
Editeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution : 2011-10-26

Format(s) : PDF
48,48
Guide des formats