Téléchargez le livre :  European Business and Brand Building
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Hubert Bonin , Andrzej K. Kozminski , Carles Manera , Luciano Segreto

European Business and Brand Building

P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales

Date de publication : 2012-04-19



41,09
Guide des formats
Description
A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders.
The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.
Pages
264
Collection
n.c
Parution
2012-04-19
Marque
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
EAN papier
9789052017938
EAN PDF
9783035261424

Informations sur l'ebook
Nombre pages copiables
52
Nombre pages imprimables
52
Taille du fichier
7168 Ko
Prix
41,09 €

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