Svetlana Bialkova is an internationally recognised expert, global professor, author, speaker. She holds a PhD, Radboud University, The Netherlands and a JSPS fellowship, BSI RIKEN, Japan. She has received several awards and secured funding, including PI role. She taught various academic courses and has worked on numerous projects in top international labs in The Netherlands, Belgium, Germany, Denmark, Switzerland, UK, Japan.She explores the joint interaction between human, media, and technology, and how this influences the multisensory experience. Translating fundamental knowledge into practice, she realised several industry related initiatives and projects with huge societal relevance. She also participated in various consortia advising policy implementation at EU level and across the globe.