Télécharger le livre :  European Business and Brand Building

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...
Editeur : P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Parution : 2012-04-19

Format(s) : PDF
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